Imagination Day is organized to inspire and deliver an opportunity to exchange ideas and experiences between marketers. Our team member Agata Kukwa had opportunity to attend the conference and shares her impressions of the event. Relation from Imagination Day 2013 was supposed to be published on Friday, however this kind of events deliver very specific content, which requires some thought. It was my first time at Imagination Day and it was the strangest content I’ve ever seen at the conference. It is difficult to share feelings from an event where anything specific wasn’t said.
At Imagination Day 2013 very little was said but a lot was shown. Most of presentations were based on images and those images contained more content than hundreds of words.
It was great opportunity to hear what designers think about their own work, what inspires them and what is their philosophy of life.
Here are examples of projects, which has been described by speakers during Imagination Day 2013.
Nanika for Hyunday – Hyundai i40: Light Reveal – Making Of
Brilliant Herring War by Hasan & Partners for Felix Abba
ExtraBold: It´s more than a book – a book with augmented reality applied from Serial Cut™
UnHate – cult Benetton campaign by Paulo Martins
Special thanks to Natalia Hatalska who gave Agata opportunity to attend Imagination Day 2013 at the very last minute.